Alpine, Renault’s performance division, is surprisingly doubling down on convertibles as major automakers abandon the segment. The brand plans to launch roadster versions of its A110 and A310 sports cars by 2030, potentially disrupting the market and challenging Porsche directly.
Alpine’s Convertible Strategy
Alpine will offer two distinct convertibles: the A110 and the A310.
– The A110 will continue the model’s tradition of lightweight agility, directly targeting the Porsche Boxster, including its upcoming all-electric variant. This move is notable as Porsche itself is investing in an electric Boxster, signaling continued demand at the premium end of the convertible market.
– The A310, while sharing proportions with the A110, will feature a more futuristic design, abandoning retro aesthetics. Crucially, it’s expected to offer four seats, potentially competing with the Ford Mustang but delivering a different driving experience.
A Countertrend in a Shrinking Market
This expansion into convertibles is unusual given the broader industry trend. Audi has discontinued all drop-tops, BMW is phasing out the Z4, and Mercedes-Benz has reduced its convertible offerings. Alpine’s decision suggests a belief in sustained demand for open-top vehicles, even if niche.
The rationale behind this strategy isn’t just about expanding the lineup. The A110 and A310 will complement Alpine’s other planned models:
– the A290 hot hatch (based on the Renault 5 EV)
– the A390 coupe SUV.
Electric Convertibles Remain Scarce
Electric convertibles are still rare, with only two currently available in Australia: the MG Cyberster and the Maserati GranCabrio Folgore. Alpine’s move could help fill this gap, especially if the A110 receives an electric powertrain option alongside traditional combustion engines.
Alpine’s willingness to bet on convertibles while other brands retreat highlights a strategic divergence. The company is carving out a unique position, betting that a combination of driving experience, niche appeal, and potential electric options will resonate with buyers.
This strategy could either pay off handsomely by capturing a shrinking but high-margin market or prove risky if the broader trend toward closed-roof vehicles continues unabated.
