Chinese automaker BYD is expanding its presence in the global pickup market with a new model slated for release in South America by 2026. This move comes as BYD already sells the Shark pickup internationally, suggesting a strategy to capture a wider range of consumers with tiered offerings.
Size and Design
Test vehicle images reveal a smaller, double-cab pickup compared to the existing Shark. The new model’s cargo bed appears more compact, and its exterior design retains BYD’s “Dragon Face” aesthetic, though with more modest trim levels indicating a value-focused approach. This suggests BYD aims to offer a more affordable pickup option alongside its higher-end Shark.
Technical Details
While official specifications remain unconfirmed, the test vehicle appears to employ a unibody construction with a double-wishbone rear suspension—a departure from the body-on-frame setups common in many traditional pickups. Industry observers speculate BYD may integrate its plug-in hybrid technology into the new model, though no official powertrain details have been released.
BYD Shark as Reference
For scale, the current BYD Shark measures 5.46 meters long with a 3.26-meter wheelbase, powered by a combined 430+ horsepower from electric motors and a 1.5-liter engine. It accelerates from zero to 100 km/h in 5.7 seconds. As of late 2025, BYD had exported approximately 34,672 Shark pickups to markets including Mexico, Brazil, and Australia.
Strategic Implications
This expansion is significant because it demonstrates BYD’s intent to aggressively compete in multiple segments of the global automotive market. The new pickup will likely appeal to buyers seeking a more compact and fuel-efficient option, while the Shark caters to those demanding higher performance and luxury.
BYD’s move to launch a second pickup truck indicates a long-term strategy to establish itself as a major player in the international truck market, not just as an EV manufacturer. The company’s dual-pronged approach allows it to target different consumer segments effectively.
The 2026 South American launch will be a key test of BYD’s ability to scale production and adapt to regional demand, potentially setting the stage for further expansion into other key pickup markets worldwide.
