Chinese automaker BYD has become the first domestic brand to secure a spot in the top 20 best-selling ultra-luxury cars in China, according to recent data from automotive blogger “Tongkuai Shuchang”. The company’s Yangwang U8L and U8 models ranked 15th and 16th, respectively, in the 2025 sales rankings for vehicles priced over $143,400.
Market Domination by Foreign Brands
For years, the ultra-luxury car segment in China has been almost entirely dominated by foreign brands. Porsche, Land Rover, and Mercedes-Benz consistently lead sales, with the top-selling Porsche Cayenne outselling the BYD Yangwang U8L by over 11 to 1. The presence of Chinese models on this list marks a significant shift in the market landscape.
Sales Data and Trends
The Yangwang U8L sold 1,538 units, while the Yangwang U8 reached 1,112 sales. While these numbers are respectable, they pale in comparison to the leaders in this segment. The overall trend shows that luxury cars are becoming more affordable, with average prices dropping from $53,900 in 2024 to $51,300 in 2025. However, the ultra-luxury market remains small, accounting for less than 1% of total car sales.
The Rise of Chinese Luxury Brands
The entry of BYD’s Yangwang, along with other domestic brands like Hongqi and Maextro, into the ultra-luxury space is a relatively recent development. It reflects China’s growing automotive industry and its ambition to compete with established international players. This competition is likely to intensify as Chinese brands continue to innovate and expand their presence in the high-end market.
The shift in the luxury car market toward lower prices suggests that consumers may be more willing to consider Chinese brands if they offer competitive value. However, foreign brands still maintain a strong advantage in terms of brand recognition and reputation.
The inclusion of BYD in this exclusive ranking is a milestone for Chinese automotive manufacturing, indicating that domestic brands are beginning to challenge the traditional dominance of foreign luxury carmakers.
