Chery, the Chinese automaker, has confirmed plans to release a dual-cab ute by late 2026, equipped with a unique plug-in hybrid diesel powertrain designed for serious off-road performance. This move signals a broader strategy to compete in markets – like Australia – where rugged capability is highly valued.
Ute Launch and Off-Road Focus
The upcoming ute, internally coded KP31, will feature locking front, center, and rear differentials, selectable off-road modes, and a low-range gearbox. Chery is also developing a turning assist function similar to Ford’s Trail Turn Assist, enhancing maneuverability on challenging terrain.
Lucas Harris, Chery Australia’s chief operating officer, emphasized the company’s commitment to “practical and proven” technology, acknowledging the Australian market’s preference for reliable off-road vehicles.
Potential for an Off-Road SUV
While Chery executives have not explicitly confirmed an SUV variant, the significant investment in the ute’s powertrain and off-road tech suggests expansion is likely. Digital renderings by artist Theottle show what a seven-seat off-road SUV based on the ute could look like.
This SUV would have a key advantage over competitors: a diesel-powered plug-in hybrid system. Most plug-in hybrid SUVs currently use smaller gasoline engines, making Chery’s approach potentially more competitive for serious off-roaders.
Market Timing and Implications
Any SUV based on the KP31 platform is not expected to reach the market before 2027. The development of both vehicles highlights a trend among automakers toward hybridizing traditionally fuel-intensive segments, such as off-road vehicles.
Chery’s move could disrupt the SUV market by offering a unique powertrain option and challenging established players like the Ford Everest. The success will depend on how well the hybrid diesel system delivers on both efficiency and off-road capability.
