Ford is expanding its automotive sales strategy by partnering with Amazon to sell certified pre-owned (CPO) vehicles directly through the online retailer’s platform. This move follows Hyundai’s earlier decision to list new cars on Amazon, marking a significant shift in how consumers purchase vehicles. The program allows Ford dealerships to list, finance, and sell CPO vehicles to customers who can then schedule pickup at the dealership.
How the Program Works
Buyers can browse available CPO cars from participating Ford dealers within a 75-mile radius. Listings include detailed pricing, vehicle and service history, full specifications, and condition reports. To ensure quality, all vehicles undergo rigorous inspections and receive one of three certification levels: Gold, EV, or Blue.
Certification Levels Explained
- Gold: Vehicles six years or newer with under 80,000 miles receive a 172-point inspection and a 12-month/12,000-mile Ford Blue Advantage limited warranty.
- EV: Electric vehicles meeting the same age/mileage requirements as Gold certifications also undergo a 127-point inspection and receive the same warranty coverage.
- Blue: Vehicles up to 10 years old with under 150,000 miles receive a 139-point inspection and a 90-day/4,000-mile limited warranty covering the engine, transmission, battery, and electrical system.
Additional Benefits
Ford’s CPO program on Amazon includes roadside assistance and a 14-day/1,000-mile money-back guarantee for added buyer confidence. Dealerships can also offer extended service plans to customers.
Current Availability
The program is currently available in Los Angeles, Seattle, and Dallas, with expansion to other markets planned for the near future. A quick search within a 75-mile radius of Los Angeles reveals a diverse inventory, including vehicles from multiple brands such as a 2018 Jeep Cherokee, a 2023 Chevrolet Suburban, and even a 2025 Hyundai Elantra. Notably, a 2019 Ford Mustang Bullitt is listed for just under $40,000.
This partnership represents a broader trend toward online automotive retail, where convenience and transparency are prioritized. By leveraging Amazon’s reach and established e-commerce infrastructure, Ford aims to reach a wider audience and streamline the car-buying process. The move also reflects the growing consumer preference for digital shopping experiences, even for traditionally in-person transactions like vehicle purchases
