It Has Five Seats. And Four Doors.
This isn’t just an EV. It’s a Ferrari that actually fits people inside.
The Luce breaks the mold. Four doors. Five seats. It is the second four-door in the brand’s entire history. The first ever with a rear bench, too. Old Ferraris put engines mid-front. This layout made back seats impossible. Not anymore.
The battery hides in the floor. The hump is gone. Space opens up. It feels bigger on the inside than the outside suggests. Ferrari claims this isn’t just a claim. It is physical space reclaimed from a dead tunnel.
All-wheel drive joins the party. First time for a road car.
Four motors. One per wheel. Stolen from the F80 superprogram. They spin fast. Really fast. Fronts hit 30,000 RPM. Rearts hit 25,500 RPM. All running on 800 volts. Because each wheel has its own motor, torque vectoring gets precise. No mechanical diffs to get in the way. Just direct control. Ferrari says mechanical systems can’t touch this precision.
Then there are the wheels. Massive ones. 23-inch fronts. 24-inch rears. The largest staggered set Ferrari has ever bolted onto a production car.
Jony Ive Doesn’t Do Curves Without Meaning
Why bring in Apple’s former chief design officer?
LoveFrom isn’t here for a coat of paint. Ferrari gave them keys. Real ones. From concept to execution. The Maranello team never lets outsiders lead like this before. Ever.
The idea? Simplicity.
Smooth shells. No recesses. No hard lines breaking the surface. It looks like a glass house. The windows stretch down. Aerodynamic wings float front and back. They don’t grow out of the body. They hover around it.
Inside matches the vibe.
No cheap trim. Machined aluminum buttons. Dials. Toggles. Samsung Display makes the custom OLEDs. The steering wheel is recycled aluminum. Solid. The key? Corning Gorilla Glass. E Ink display. It docks into the console to start. Yellow floods the screens.
“Every material choice… treated as an individual product decision”
Ferrari calls it industrial design. Not automotive interior work.
An Electric Guitar for the Road
The speed doesn’t matter here. The noise does.
Five years of track testing. 40,000 kilometers. Just to get sound right. Most EVs fake noise with speakers. Luce captures reality.
A sensor sits on the rear axle housing. It feels the vibration of rotating metal. Real mechanics. Real time. That signal gets filtered. EQ’d. Amplified.
It works like an electric guitar amp. The body vibrates. The sound follows. It changes with torque. With speed. With your foot. It breathes.
Range mode keeps it quiet. Performance mode lets it roar. Inside and out. Ferrari patented it. Obviously.
Back to Rome
The reveal happened at the Vela di Calabrava. In Rome.
Random location? No.
79 years ago. Today. A 125 S Ferrari won the Gran Premio di Roma. First win in history. The Baths of Caracalla were the scene.
Ferrari returns to Rome to start a new chapter. They like symbolism. They never leave it to chance.
